// 01
Strategic Communications
Messaging, narrative strategy, and audience research for organizations navigating change. Built for advocacy groups, nonprofits, candidates, and businesses that need clarity and conviction in how they tell their story.
- Messaging development and platform building
- Audience research and segmentation
- Narrative and positioning strategy
- Community engagement and coalition-building
- Internal comms planning for high-stakes moments
- Stakeholder alignment and briefing materials
// 03
Branding
Brand strategy and identity for mission-driven organizations, candidates, and small businesses with character. Built on the conviction that real brands grow from real positioning, with identity following as its natural expression.
- Brand strategy and positioning frameworks
- Personal branding for candidates and thought leaders
- Visual identity direction (wordmarks, palettes, typography)
- Messaging architecture for new launches and rebrands
- Brand audits for organizations going through transitions
- Naming and tagline development
// 04
Social Media + Digital Strategy
Social, digital, and content strategy for organizations that need their online presence to do real work. Planning, creation, and community-building rolled into one cohesive program.
- Social media strategy and content planning
- Organic content creation and editorial calendars
- Digital advertising campaigns and paid media
- Grassroots supporter engagement and digital organizing
- Audit and optimization of existing channels
- Community management frameworks and response playbooks
// 05
Content + Thought Leadership
Writing that sounds like it came from the person whose name is on it. Op-eds, speeches, fundraising emails, long-form thought leadership, and everything in between.
- Op-ed writing and pitching to top outlets
- Letters to the editor
- Speechwriting for executives, candidates, and advocacy leaders
- Fundraising emails and donor communications
- Blog content and long-form thought leadership
- Internal messaging and staff communications
// 06
Political + Advocacy Campaigns
Primarily serving Virginia, D.C., and Southern organizations.
Full-service comms for campaigns and advocacy organizations. Built by someone who has worked on national programs and knows what it takes to win message fights in Virginia and beyond.
- Campaign messaging and narrative strategy
- Voter engagement and grassroots comms planning
- Issue-based advocacy communications
- Influencer and celebrity engagement programs
- Rapid response operations
- Cross-platform campaign messaging alignment
// 07
Event Promotion
Getting the right press, partners, and attention behind the moments that matter most. From small local launches to statewide rallies and national conferences.
- Media coverage for launches, rallies, fundraisers, and conferences
- Event branding and messaging
- Press coordination and media credentialing
- Speaker and panelist press prep
- Social amplification and coverage
- Post-event comms and recap strategy
Social Media + Digital Strategy
Social, digital, and content strategy for organizations that need their online presence to do real work. Planning, creation, and community-building rolled into one cohesive program.